Recycling Rewards Campaign raises £12,360 for Children’s Heartbeat Trust
A unique Recycling initiative, which was launched one year ago along with three business partners including Lurgan based global packaging firm Huhtamaki , has had a big impact on one local charity, Children’s Heartbeat Trust.
The year-long ‘Recycling Rewards’ campaign was developed by Bryson Recycling in a bid to boost recycling levels and add value to the local economy all in aid of a good cause. For every tonne of materials collected through Bryson‘s weekly kerbside box service, three local businesses, Encirc, Huhtamaki and Cherry Plastics donated £1 to the charity.
Thanks to an impressive 12,000 tonnes of materials collected across Northern Ireland, the charity has given financial support to over 20 families undergoing heart surgery and related treatments. They’ve also purchased 13 Coagucheck machines allowing children to monitor their own heart condition effectively at home, bought a defibrillator and also provided 35 counselling sessions for parents upon their child’s diagnosis.
Commenting on the success of the campaign, Eric Randall Director at Bryson Recycling said; “This campaign has exceeded all expectations and we are donating a total of £12, 360 to Children’s Heartbeat Trust. More than 170,000 households across the province have helped families and children diagnosed with Congenital Heart Disease just by simply recycling more.
“Every household can do it- this campaign is a testament to that. The recycling of quality materials, which are then processed by our three partners also work hard to support the local economy and sustain employment levels too."
Lynn Cowan from Children’s Heartbeat Trust added; “This campaign has allowed us to receive vital support for children that are often diagnosed with life changing conditions. With this money we can offer support, raise awareness and support research into heart disease as well as enable families to lead normal lives. It’s amazing that recycling, which is so simple, can have such a lasting and beneficial impact on others.”
Encirc, Cherry Pipes and Huhtamaki all reprocess materials collected from Bryson Recycling on a weekly basis and work with household brands such as, Bushmills and Baileys to provide quality products worldwide, including pipes, glass bottles and egg packaging.